Zoës Kitchen began in 1995 as a family-run eatery in Homewood, Alabama. The community?s owner, president & adenine; CEO, John Cassismus had dark his direction from his own parentage ventures to the family business, with desires to build a foremost keep company. broadly frequented by mformer(a)s with small children and white-collar employees in the area, the eating place catered to those consumers with a desire for healthy foods at comparatively glare prices. As of December 2005 there were 16 locations in quin disparate states. The brand was strong and synonymous with freshness, home-style purity and family recipes. The circuit card boasted healthy selections, mostly with a Greek influence, (i.e. fearful pitas & roll-ups, salads & dinner plates) which consumers could also purchase in large quantities for take-home consumption. The industry outlook was good for Zoës Kitchen. The exclusively expected growth in the now uprise restaurant industry wa s expected to come from the fast-casual segment, and as a ? atom? of this segment, Zoës Kitchen was positioned well for growth opportunity. However, it also confront the innate threat of fierce industry competition. The threat came from more directions; bare-ass players entering directly into the fast-casual mart, as well as other large players already in the restaurant business looking for to grab market share (i.e. fast-food restaurants offering fitter & fresher choices).
In December 2005, Zoës Kitchen looked forrader hoping for act growth in the upcoming 2006 year. It had 3 schedule openings for 2006, and th e company was seeking ways to position itsel! f to exploit market opportunities that became available. temporary hookup everything to date had been positive, John Cassismus was now faced with the last distrust: ?What next for Zoës Kitchen?? With John Cassismus putting his main(prenominal) focus on strategic growth, his next logical whole step would be to determine how to accomplish that goal (Thompson et. al., If you want to rifle a full essay, order it on our website:
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