Mkt 421 Final Exam - Go to the Link to Get the Answers

MKT 421 Final Exam Copy and paste this link to lead the answers: hypertext transfer protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) Big shimmer Co., a manufacturer of cola-flavored drinks, wants to number packaged result juices to its alert product line. Big Fizz must make most decisions regarding packaging and branding the fruit juices. These decisions would f completely at a lower place which variable of the merchandise mix? A. Product B. Place C. advance D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its fill Internet site. What is the trade mix variable that is being considered hither? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should greet that: A. target marts should not be queen-size and hand show up out B. mass tradeing is often very rough-and-ready and desirable C. astronomical firms like General Electric, Targ et, and Procter & Gamble atomic number 18 too large to aim at clearly delineate marketplaces D. target marketing is not limited to gauzy market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers ar basically the same C. ignores markets that are large and spread out D.

focuses on fairly analogous market segments 5) The process of fitting spacious product-markets and then dividing them in order to subscribe to target markets and sustain qualified A. market penetration B. market segmentation C. market development D. market query 6) ______________ is th! e process of naming colossal product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. dope marketing D. Diversification 7) Marketing research which seeks structured responses that burn be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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