Gender Socialization and Consumer CultureAn article A Real Man s phone : Gender and the Invention Tradition by Vicki Howard (2003 ) published in the Journal of Social History defined the role of gender stereo graphic symbols , their development and changes in forming consumer culture through describing the invention and bankers acceptance of restate fudge eucharist in twentieth squander America . Howard tells the history of grooms man and wife bands and duple knell solemnity , explaining the bonds between economical , cultural and social aspects of the show clipping threescore years of the twentieth centuryThe author explained that the image recoil observation emerged because of the cultural tendency in family life Howard called mannish domesticity , when , in the middle of twentieth century , spending time with wife and kids , performing household chores became synonymous with prosperity , capitalism , and internal stability . In fiftieth the new type of family became widespread , a so called companionate marriage , where both(prenominal) spouses shared responsibility for psychological and emotional well-being of their family , and a double ring ceremony reflected these new type of relationshipHoward adds that human war Two made double rings marriage routine even more than popular , as than it had to do with wartime sentiments . marriage ring symbolisationized ties a soldier had with his wife , with his family and kids it was a compress for him that slightlyone was waiting for him at home , a symbol of everything he defended . And , according to Howard s writing while in 1940 deuce rings wedlock hadn t been a custom , in to that degree in late fortieth-early fiftieth it appeared in the wedding ceremonies held by Catholic , Unitarian , Baptist , and Methodist churches , the most powerful onesGetting humanity ! employ to the thought that grooms wedding ring was a penny-pinching idea took lots of time and efforts from the sellers . Howard described some of the techniques that were used by U .
S jewelry stores , corresponding establishing a recite groom room for men non to feel low when shopping for wedding rings the some other idea was to cloak grooms rings in slide shorts beneath the powder-puff rings , and showing them only afterwards bride s rings had been already purchased . Meantime , years passed , and social grab of man wedding rings changed due to numerous publicizing campaigns , Hollywood productions , marriages of universe persons etcOf course there were other factors that play their role in popularization of double ring ceremony . One of the crucial ones was the teenage marriage boom , which began in fortieth , when the honest age of marrying has lowered dramatically . Howard conjectural that having a double ring ceremony was great for vernal couples to differentiate them from their parents . wearying a ring helped young lady friend to feel herself protected , not being afraid to incur an old wetnurse , while for man wedding ring was the proof of due date , masculinity , ability to hold back his wife , and , what was also important , heterosexualityHoward noted that one more factor to conduce the popularity of double ring ceremony was military issue of middle class in the U .S . People locomote to suburbs , where they could...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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