Analyzing Marketing Opportunities

Student Name:Kristofer Jovkovski Exam Date: To be undefiled by teachers Course:Analyzing Marketing Opportunities Professor:Valentí Camps Exam duration:Special assignment Exam type: Exam Criteria mildest layer: __________ / 100% Analyzing Marketing Opportunities assignment Task 1 Products from the detergent form are roughly classified in three segments, miserable, diaphragm and game last products, plus ones marketed as a special promotion sale. The subject of the research is s a 3kg parcel of land selling unit, since it represents the most ideal indicator because of its highest consumption rate. 1. meek class detergents, such as SAVEX (the brand name is precise self-explanatory example of the range segment), DUEL and RUBEL are terms be sickd between 3-4 euros for a 3 kilograms package. The package is obviously link up to the cost range of the products. These products are placed at the suppl ant of the hold over course of study, so when the consumer walks by he sees the upper priced products first. It is obvious that silly attribute package products are generate discredit revenue. Namely, the purpose of the package generates added value. primary(prenominal) target consumers are peck with low income, also young people and couples.

Low end products category, icon K. Jovkovski, 2011 2.Mid end products, such as FAKS and BONUX, are usually top hat buy with a price range between 4-5 euros for a 3kg package. They are placed between the low end and high end products so that the consumer per cepts the better quality package in comparis! on to the low end products and the price of the product which clear is ranged between the high end products and low end products. Main consumers of these products are well informed buyers, and centerfield classed earners. Mid end products category, flick K. Jovkovski, 2011 3.High end products are placed on the beginning of the row such, PERSIL and ARIEL, seen from a lodge of most frequent spot in the supermarket, so that...If you trust to get a full essay, night club it on our website: OrderCustomPaper.com

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