Brand Extension And Fit

strike off extension and Fit Brand Extensions and Fit 2008 2009 intelligence Count: 4058 elude of Content Table of Content1 Introduction2 What is exit?3 Why does fit matter and how does it go the evaluation of brand extensions?4 The influence of desire on the consumers perception of fit7 analytic thinking of brand extensions from descent practices8 Axes best of spend Lotion9 Harley Davidsons Cake Decorating Kit10 Chanels Sport Line10 expiration11 Introduction Brand extension, or using a brand that is already enclothe in the market to join a novelfound crossing kinsperson is a method that is often employ in golf-club to diminish the risks of introducing a current product. Choosing a right strategy when expanding its product categories is primordial for a company. Introducing a pertly product carries many risks and costs: it is costly because the instruction of a bleak product always entails many expenses, such as marketi ng, and it is insidious because it is very hard to predict consumer answer to a new product, especially under a new brand nurture.

To rent for a brand extension roll in the convert partially help solve these two issues, by move over the new product under an existing brand seduce volition reduce marketing and distribution costs and fear leader attract consumers towards the good as they ordain go for a known brand. In addition, the parent brand will credibly already hold positive attributes in the intelligence of the consumers, which, in turn, might shift those same attributes to the new prod uct. The permute of attributes is assuage ! a debated topic and many researches are hitherto world conducted on the issue. However, if it does take place, it is important to understand which criteria will deem an influence on the transfer. What criteria will make it likely and has an influence on the transfer as a whole. ace of these is called fit. As a question, it could be asked to which extent the parent brands fits the new product, or the other way around. What are the...If you want to take in a full essay, order it on our website: OrderCustomPaper.com

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