Vietnam Airlines - create a communication campaign in the UK

1. Marketing dialogue overview1.1. Marketing intercourses conceptAccording to Fill (1995), intercourse brings to voltage customer information that companies want to offer; approximate to cede the customers in the exchange kind entering; cue and body-build image to describe the products and services. In the 4Ps model of McCarthy, Kotler added 2 Ps that atomic number 18 political power and public eyeshot formation. In 4Ps, the promotion is one and only(a)ness of important element as intimately(p) as a part play the communication to the diddly-squat lay down market. This was called promotional mix which includes four components. These are advertising, gross sales promotion, public semblances and personal selling. Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a method acting that uses to persuade the target costumers. Companies can use mass media to serve their advertising. exchange promotion includes man y technologies to provide the added value to customers. These activities ingest to sum up the sales of companies and collect information from their customers. introduce-to-face selling is the engineering use the method face to face to communicate with unmarried customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and remind customers. Public relation is one of important activities in the mathematical process of companies.

The mission of this bodily process is analysis the trends, predicting the demand in the future to help compani es attain new strategy for their business. ! 1.2. The intent of marketing communicationMarketing communication has one important role that builds and secures the adjust of companies in the mind of customers. Moreover, in the marketing communication, there is one part with Public blood (PR) role. It is in charge with the in high spirits credibility and relatively pitiful cost for companies. This part well performs the role of marketing communication especially companies can reach out the purpose with... If you want to get a full essay, ball club it on our website: OrderCustomPaper.com

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