Hotel project management

Hotel stomach circumspectionSUMMARYKerrison lay Hotel in capital of the United Kingdom, is a Part of Kerrison Travel group. GGTA, a French traffic conglome account has deep purchased. The hotel is campaign at a loss dissimilar other(a) Kerrison approximate range hotels crossways the European brinyland. The compose exit explicate here how a purport management surface leave admirer the hotel to mention changes to over publish the loss making situation around. The Author has explained to the management of Kerrison Park Hotel the means of abide guidance, the process involved in it, the similarlyls and techniques engagementd in it and the benefits of employ a show management approach in developing of the go badment opportunities. The Author has identified altogether the service opportunities of Kerrison Park Hotel, London, and through a perioded SWOT analysis which has conductn an insight to the problem and improvement argonas on with the companys strength s and weaknesses. According to redact prudence Body of Knowledge (PMBOK), bemuse is defined as a temporary endeavour under crapn to create a unique product or a service. The act of managing, directling, coordinating, directing, etc is c every(prenominal)ed management. manage to Management is the application of recogniseledge, skills, tools and techniques to childbed activities in order to satiate stakeholders inescapably and expectations from a take to. views ask to be performed and delivered under certain constraints. conventionally these constraints consent been listed as scope, time and cost (Burke, 2003).PROCESS OF PROJECT MANAGEMENT tally diminutive specification for the spew.Plan the throw away time, police squad, activities, resources, and pecuniarys.Communicate the stand out plan to your project group.Agree and delegate project actions.Manage, motivate, inform, encourage, enable the project team.Check, measure, look backward project give adjust pro ject plans, and inform the project team and others. suck it away project review and report on project performance give praise and thanks to the project team.SWOT Analysis is a strategical preparedness method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a railway line take a chance. After explaining all this the author has addicted recommendations as to how to develop those improvement opportunities identified in SWOT.INTRODUCTIONCase Study Background This case study refers to Kerrison Park Hotel in London, a Part of Kerrison Travel group. GGTA, a French business conglomerate has recently purchased this hotel as a vocalism of a financial package that besides involved the takeover of tierce aircrafts and routes serving Amsterdam, Brussels, Frankfurt, London, Paris, Oslo. The hotel is located 25km from Heathrow Airport and is well(p) connected by public bus and Underground. The hotel is operating at a loss un homogeneou s other Kerrison Park hotels across the European master(prenominal)land. The author has been given the role of a project autobus to use his project management skills and investigate the hotels SWOT analysis and make a worthy project plan to retain business and turn this loss making situation around.Aims and ObjectivesDefine the benefits of the Kerrison Park Hotel, London of adopting a spew Management approach towards the learning of the improvement opportunities.Identifying these improvement opportunities at heart the hotel, recommend a project plan that should be tackled at heart the close 18 months.Research Methodology The author has used a circularise of secondary resources to research and collect data related to case tangible like books, websites, etc.. Initially all about pouch Management is explained along with close to techniques and their importance. thusly a detailed SWOT analysis is d unmatched for the Kerrison Park Hotel, London. On the basis of this SWOT ana lysis a attend Plan is prepares and recommendations are given. There is no primary research undertaken for this report. important BODYKerrison Park Hotel in London, is a Part of Kerrison Travel group. GGTA, a French business conglomerate has recently purchased this hotel as a part of a financial package that in any case involved the takeover of three aircrafts and routes serving Amsterdam, Brussels, Frankfurt, London, Paris and Oslo. The hotel is operating at a loss unlike other Kerrison Park hotels across the European mainland. The author bequeath explain here how a project management approach leave al cardinal help the hotel to make changes to turn the loss making situation around. According to Project Management Body of Knowledge (PMBOK), Project is defined as a temporary endeavour undertaken to create a unique product or a service. The act of managing, cut backling, coordinating, directing, etc is called management. Project Management is the application of knowledge, skill s, tools and techniques to project activities in order to meet stakeholders call for and expectations from a project (Burke, 2001). Projects are penalise and achieved under scope, time and cost constraints. These constraints when combined together form the Project Management Triangle. As these constraints are linked together therefore, the triangle would be affected if all of the constraints is changed. The advanced enhancement of scope, time and cost let outs a fourth constraint called Quality. Scope describes what mustiness be make to produce the end result of the project, Time constraint specifies the available time to meet the project and Cost refers to the total meat available for the project completion. The main purpose of Project Management is to offer the appropriate tools and techniques that initiate the team to take a crap towards the achievement of these constraints. TimeThe time required base be estimated through Work Breakdown Structure where each press is respectively broken down into the time required to complete each task contributing to the completion of each component.CostThe cost constraint is estimated on variables like resource costs, labour rates, material rates, risk management, Earned abide by management, plant, equipment, cost escalation, indirect costs, and profit. ScopeScope describes the actual project to be accomplished and the end result. Quality of the actual out flummox product is one of the major(ip) components of scope. The quality of the project is determined on the actual amount inputted towards the individual tasks. (universal resource locator http//www.businesspme.com/uk/articles/rh/62/The-traditional-triple-constraints.html)PROJECT LIFE CYCLE Project Management Life Cycle comprises four physical bodys Initiation involves starting up the project, by documenting a business case, feasibility study, terms of reference, appointing the team and context of use up a Project Office. Planning involves setting out the roadmap for the project by creating the following plans project plan, resource plan, financial plan, quality plan, bridal plan and communications plan. Execution involves building the deliverables and controlling the project deli very(prenominal), scope, costs, quality, risks and issues. answer involves winding-down the project by releasing rung, handing over deliverables to the customer and completing a post implementation review ( uniform resource locator http//www.mpmm.com/project-management-methodology.php).PROCESS OF PROJECT MANAGEMENTAgree precise specification for the project Often called the project terms of reference, the project specification should be an accurate description of what the project aims to achieve, and the criteria and flexibilities involved, its parameters, scope, range, outputs, sources, participants, budgets and timescalesPlan the project time, team, activities, resources, financials Plan the various stages and activities of the project. A useful tip is to take a crap rearwards from the end aim, identifying all the things that withdraw to be put in graze and do, in reverse order.Communicate the project plan to your project team This serves two purposes it informs people whats happening, and it obtains essential support, agreement and commitment. If your project is complex and involves a team, then you should involve the team in the proviso process to tap buy-in, ownership, and thereby accountability.Agree and delegate project actions Activities need to be very clearly described, including all relevant parameters, timescales, costs, and deliverables in a plan. This plan get out then be published to all team members and the tasks entrust be issued to all on the basis of their capability of their own forward planningManage, motivate, inform, encourage, and enable the project team Manage the team and activities by meeting, communicating, supporting, and part with decisions. Your role here is to enable and translate. F ace to face meetings, when you laughingstock realise team members together, are generally the best way to avoid issues and relationships become personalised and emotional. Communicate fall out and successes unremittingly to everyone. Give the people in your team the plaudits. Conversely you must take the blame for anything that goes wrong never dump on anyone in your teamCheck, measure, review project progress adjust project plans, and inform the project team and others Check the progress of activities against the plan. Review performance well-orderedly and at the stipulated review points, and confirm the hardihood and relevance of the remainder of the plan. Adjust the plan if necessary in illumine of performance, changing circumstances, and new information, but remain on track and deep down the original terms of reference.Complete project review and report on project performance give praise and thanks to the project team At the end of your no-hit project hold a review w ith the team. Ensure you rede what happened and why. smooth on any failures and mistakes positively, objectively, and without allocating personal blame. Reflect on successes gratefully and realistically. TOOLS OF PROJECT MANAGEMENTPERT The Program evaluation and Review Technique is a model for project management designed to analyze and represent the tasks involved in completing a given project.A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. round Gantt charts also show the dependency (i.e, precedence network) relationships between activities.A work breakdown structure or WBS is a tree structure, that permits summing of subdue costs for tasks, materials, etc., into their successively higher level parent tasks, materials, etc. It is a fundamental tool co mmonly used in project managementThe Critical Path Method, abbreviated CPM, or critical path analysis, is a mathematically based algorithm for scheduling a set of project activities. It is an important tool for effective project management.A Run chart, also known as a run-sequence p jam is a graph that displays discovered data in a time sequence. Often, the data displayed represent some aspect of the output or performance of a manufacturing or other business process.IMPORTANCE AND BENEFIT OF PROJECT MANAGEMENT APPROACH TO KERRISON leafy vegetable HOTEL, LONDONDevelops Exponential Effectiveness In most organizations, people work on cross-functional teams to complete projects. When people from different departments know and understand a common Project Management process to get their work do, they can start to work together without having to design how they are going to do it. Empowers Individuals and Team Leaders When there is a common, simple approach for Project Management and th e correct tools are available throughout the enterprise, people are empowered to reach their goals, together and individually.Creates Institutional Memory Industry touchstone Project Management practices require a critical project closeout phase that collects lessons learned and gives your organization powerful historical knowledge from across the enterprise.Realizes restitution on Innovation An easy-to-use Project Management methodology gives organizations a simulation that makes it achievable for people to move from vision to action with a comprehensive examination project plan that supports their objectives.Turns Information into Insight You capture best practices and know what is and isnt working in your organization, giving you a competitive advantage by turning information into insight. SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and critical to achieving that objective. Here we need to do the SWOT analysis of the Kerrison Park Hotel, London which will help us further to make a Project Plan to make recommendations as to what changes are required by this Hotel to run successfully.Strengths The Hotel has a very good location as it is just 25 Km from Heathrow and is well connected by Bus and Underground.Hotel owns a grand reply area out of which a part can be used for other purposes.A large full functioning kitchen builds up the backbone of the hotelHotel has 150 inhabits. All rooms take a leak en suite facilities, tea and deep brown facilities, satellite TV, Air-conditioner and mini-bar which shows it provides all the facilities which a normal 4star hotel should have.The double rooms have adjoining lounges.The hotel provides an elaborate English and Continental Breakfast which is con milit ary positionred to be the main meal of the day.Hotel owns a Big Conference and a banqueting suite with a separate bar and four syndicate rooms.The Hotel gets a regular business from the parent companys aircrew and passengers.The Hotel also possesses a successful In-house backwash which also has a contract for companys airline uniforms which ensures fixed revenue.WeaknessesThe hotel is suffering from a low occupancy rate of 45% as compared to other hotels in the city with 65% on a typical day.It has an inappropriate and a weak merchandising strategy as the hotel principally relied on hindrance operators who use the hotel seasonally and local corporate business, gained through minimal advertising.The computing machine bodys on the front of the house have become obsolete and require to be upgraded to be in sync with the parent companys airline booking system.Many of the Hotels facilities were not marketed successfully because of measly coordination and irregularity within sales and marketing departments. lack of tribute of cleaning stores and linen on floors and their distribution.Lack of regular preventive sustenance of rooms and corridors. Internal painting, re-grouting of tiles, etc. needs attention.Restaurant is not big enough with 90 covers to handle major rush hours during peak season. Lunch time business is poor. Garden side of the eating house which can be used a n superfluous room in quite weekends was not publicised properly. The supply seems to be lacking the sales and service orientation.The department targets are given the accountability for recruiting and training of staff members rather than a proper Human imaging Management system which leads to inconsistencies in approach and quality.Gymnasium is not well equipped and there is no swimming pool facility provided by the hotel. There is no health bar any where a client could refresh himself after a workout.OpportunitiesSince the Hotel has a good location, it can easily pull up th e chartered magic spellism. Students and Backpackers use London as a base for visiting other parts of the country who can be wooed by gentle discounts and offers.Large response area gives the fortune to use a part of it for some other purposes for eg. Extending Coffee Shop.Laundry cr lull can be improved by recruiting to a greater extent skilled staff and sign up more contracts on revised prices with airlines.Hiring more go through staff and training the existing one will help in upselling in all FB areas.Coffee Shop is more popular than the restaurant and the bar and is also doing well, so the covers can be increased and it can be livened up for young clientele.There is a good opportunity to start a new buff style menu in the restaurant after convincing the Head Chef of its advantages.Hiring more efficient and maestro Sales and merchandising Team will help the Hotel to boost up its sales volume.The Human Resource Department have a lot of knowledge and experience of working in different cultures which makes it easy for the hotel to understand its staff better and provide them efficient training through proper communication and practice.ThreatsThe airlines are in doubt as to continue with the washables contract with the hotel due to the high prices offered as compared to other competitor laundries.The FB staffs have a low skill level and therefore it leaves the guest into a bad impression of staff lacking service orientation and hotels poor standards.Inappropriate Security systems might lead to loss by theft. entrepot of food is disorganized and sometimes no stock rotation is done which can be very dangerous and also lead to wastage. rival in terms of prices and facility given by other hotels is trail to lower occupancy rate which is not good at all for the hotel.There is no Job satisfaction due to which motivation is lacking in staff.RECOMMENDATIONSAfter completing this detailed SWOT analysis the author is clear about Hotels situation inside out. No w the author would like to give recommendations for how to overcome the problems and weak areas of the hotel in a Project Management approach. Following are the areas and the changes that need to be done in themreaction Since the front of the house systems are obsolete and 12 years old, they require an upgrading to cope up with the expected increase in the business and embrasure with the parent companys airline reservation system which will create ease of work and efficiency for the reception staff. Changing the system will also require hardcore training to the staff who are habitual of victimization the old system. This whole process will take about 3 months to come into existence.Accommodation Operations Author would suggest to turn 20 twin rooms into double rooms which will help the reception to give out more options to the customers. Secondly 10 suites should re browse either of the rooms for fulfilling special needs of the guests like honeymoon couples. This operation will tak e around 4-6 months.In House Laundry The Laundry has shown a return on investment recently and is running successfully. It is suggested to add up more storage resort hotelce and recruit more efficient staff. The hotel also needs to take into consideration the prices of the laundry as they are too high compared to competitors due to which it might lose its present contracts. Prices needs to be lowered down. This will take about 2 months.Housekeeping and maintenance To Control the security of the cleaning stores and linen, the author suggests to put up security alarms and CCTV Cameras in all important areas where undesignated staff isnt allowed. The storage areas should be locomote away from back door entry to avoid loss. The rooms need to undergo minor maintenance like internal painting, re-grouting of tiling, replacing squander curtains, etc. Carpeting on graduation and second floor corridor will be replaced and reinstated as soon as possible. This will take rough 6-8 months to complete.Food and Beverage The covers in the restaurant should be increased to at least 120 to cope up with mobile hours. The idea of introducing buffet style of menu is very appropriate. The FB manager must convince the head chef about the advantages of buffet style menu for eg, it will save labour force and the guest would get a choice of wider variety of food. sundry(a) schemes like Sunday English Roast Lunch or smart Hours should be introduced which will attract local clientele and families. This operation will take around 1 month to come into existence as there are no major physical changes taking place here.Since the Coffee Shop is very popular and generally remains busy it is suggested to liven and pep it up in sync with the young and novel customers with some exciting decor, video games, darts, etc.. which will attract more people. We have the advantage of having coffee bean shop next to the large reception area. So it can be extended using a part of the reception area and covers will be increased from 50 to 70. Professional English speaking and permanent staff must be hired for the coffee shop as it will lead to good service and better guest satisfaction. The Coffee Shop menu should be renewed. This will take around 3 months to complete.Bar staff needs to be ingenious to be multi-skilled so that they can help in other areas when busy. A fool-proof method of controlling and counting sales should be introduced. A respective(a) drink list should be developed. Night porter facility should be provided to fulfil the needs of late night residents. This will again take around 1 month to come into existence.Gymnasium It is suggested to install upstart and state of the art machinery in the gym. At least 2 trainers should be employed. A proper changing room with modular fittings should be constructed with sauna, spa and a small swimming pool should be built up. limpid pool will be a great attraction for the in house guests and local residents. The gym k itchen should be refurbished and spruced up and used as a sports bar offering health food and beverages.the Gymnasium and swimming pool will take a long time assure around 12 months so should be started well in advance.Goods speech and Storage Food storage in the main cold room must be organised using the FIFO (first in first out) system and keeping HACCP (hazard and critical control points) into consideration. Delegation of responsibility to the heads of the departments and supervisors is of accomplishment importance for all the storage areas as to keep a control on food storage, rotation, inventory keeping, etc.. The responsibility of the keys should also be delegated to either Head chef or FB manager. A proper inventory management system must be installed to analyse the sales level appropriately. This process will take 2 months.Management and staffing a lot of emphasis needs to be put on the training and development of the staff as most of the staff is unskilled and unprofessio nal. A detailed training and development programme needs to be developed. The recruitment responsibility needs to be taken solely by the HR department in coordination with the Heads of the Departments to pick out only eligible staff. All the lousy and unskilled staff must be replaced by the professional ones. Work incentives and motivational schemes needs to be introduced to ensure job satisfaction and improved performance. Training and Development is an on-going process so time cannot be calculated here. Replacing staff will not take more than 1 month.Sales and Marketing First of all a strong, experienced and highly skilled marketing team needs to be hired as the previous one could not prove itself. Then coordination between Sales and Marketing needs to be built up by proper communication and regular meetings. All the facilities of the hotel must be advertised on websites, buses, trains, etc., showing attractive pictures of the hotel rooms, coffee shop, and gymnasium and highligh ting the new facilities added. Promotion should be done at trade fares. Hotel must tie up with major tour operators. To increase the sales volume the hotel needs to revise its rack rate in accordance to competitors and give more discounts and attractive offers. Students and Backpackers can be wooed by good discounted rates and offers if they make the bookings in advance which will help hotel to increase its occupancy rate. The marketing team should also get up the in house laundry and get more orders from airlines to make redundant revenue.Time Management There are a lot of tasks to be done here. If we calculate the total time it will be more than 18 months, whereas we only have 18 months to get things done. So we need to manage our tasks in a timely order where two or more tasks can be done in a limited time side by side. The next important thing which we need to consider is that in what sequence the tasks will be accomplished. The activities should be put in such an order that they do not become a hindrance for one another and the hotels routine operations. The time that will be saved will indirectly save our costs as well. decisivenessThe purpose of the report was to define to the hotel the benefits of adopting a project management approach towards development of improvement opportunities. Then these improvement opportunities were to be identified within the hotel and recommendations were to be given that prioritise and justify the projects that should be tackled within 18 months. The author would like to conclude that these purposes were solved by explaining in detail about the Project management, its process, tools and techniques. A detailed SWOT analysis is done to justify all the changes and improvement to be done in the hotel. Then the author has given recommendations for all that is to be done to retain the business and make profits. This will help the Kerrison Park Hotel to become a successful running Hotel in the city.BIBLIOGRAPHYA quick and comp rehensive introduction to Project Management and its advantages Building the Buzz on Project Management (Available from URL http//www.pmhut.com/a-quick-and-comprehensive-introduction-to-project-management-and-its-advantages-building-the-buzz-on-project-management) (Accessed on 11th butt against 2010)Burke, R. (2003) Project management planning control techniques (4th edition), England, WileyLock, D. (2000) Project Management (7th edition), England, Gower HouseProject Management Process, Techniques, tools, tips and training (Available from URL http//www.businessballs.com/project.htm) (Accessed on 10th March 2010)Project Management Methodology Project Life Cycle (Available from URL http//www.mpmm.com/project-management-methodology.php) (Accessed on 10th March 2010)The Traditional triple constraints (Available from URL http//www.businesspme.com/uk/articles/rh/62/The-traditional-triple-constraints.html) (Accessed on 11th March 2010)Wiest, J.D. and Levy, F.K. (1994), Management Guid e To PERT/CPM (2nd edition), New Delhi, Prentice hall of Indiahttp//en.wikipedia.org/wiki/Project_management, accessed on 19th October 2008.http//en.wikipedia.org/wiki/SWOT_analysis, accessed on 19th October, 2008.