The Application of Marketing - PARTA -The tools of Marketing Essay

The Application of Marketing - PARTA -The tools of Marketing - Essay ExampleFor example, advertising is a powerful means to reach out to customers, but it is expensive and needs to use the make up media and the right message for effective results on the vast resources expended on it. Public relations is a more knotty approach useful in managing issues of public concern and top level messages, but suffers from the deficiencies of requiring professional have got and difficulty in evaluating its trespass. Sales promotion is an effective means of addressing a particular target market, whose impact on the objective of increased sales can be measured, and enhances sales channel commitment to the product. However, it suffers from the deficiencies of promise problems, with the effect being only as long as the sales promotion lasts and the possibility of instigator devaluation, particularly if price is a part of the sales promotion strategy. Yet, when used in conjunction these tools of merchandise can be an effective to achieving the marketing objectives for a product (Cheverton, 2006).In 2003, Coca-Cola along with its competitor Pepsi ran into ail on India, when the environmental NGO, Centre for Science and Environment (CSE report) released a report that the presence of pesticides in the tardily drinks exceeded the European standards (Vedwan, 2007). Coca-Cola attempted to negate the effect of this accusation by running advertisements using film stars to sharpen that their production infrastructure and methods provided soft drinks that were pure for consumption. In addition they ran a sales promotion run giving 50 ml more of soft drink at no extra cost. These efforts failed, though Coca-Cola was not at fault for the CSE report on the presence of pesticides in the soft drinks and their market dish out dropped. There was more faith in the non-profit making report than in the claims of the profit making multi-national jumbo and went to show the inept