Case Study - Strategic Leadership Example | Topics and Well Written Essays - 1250 words - 1

- Strategic Leadership - Case Study ExampleThe Nipponese manufacturers of DRAMS had a schema of investing in manufacturing which gave them a manufacturing cost advantage comp atomic number 18d to Intel. Japanese competitors were much faster in developing process technologies and improving yields as compared to Intel and this significantly contributed to its outstanding decline in market share in the DRAM market during the period mentioned above. As an executive leading a DRAMS producer between 1974 and 1984, I would certainly take certain steps as going to be outlined below in response to the changing trends in the industry. beginning(a) and foremost, I would embark on a drive to combine both memory capacity and exclusive power feature as one entity of the DRAM. The emergency of the Japanese competitors heralded a new trend whereby their DRAMS had a larger memory capacity compared to Intel which gave them a competitive advantage over Intel. However, Intel had a unique single pow er feature which could not be found on crossways produced by the other competitors. Against this background, I would strive to combine these two features into one component so as to appeal to many customers. This would make the DRAMs manufactured by the company I would be heading more unique compared to the others produced by the Japanese competitors. ... First and foremost, I would embark on market research so as to be better positioned to retard abreast with all the changes taking place in the market. Indeed, the environment in which business operates is dynamic and is subject to change hence I will prioritise market research so as to stay ahead and better positioned to know the changing tastes of the customers. Through conducting market research, I will be better positioned to anticipate the needs of the customers hence manage crossing development with full knowledge of what will appeal to the customers from different market segments. I will also embark on a drive to break on production while at the same time retaining uniqueness of the products offered. I would seek to gain a cost advantage through create mentally means of production that will lower the production costs. Lowering the production cost will greatly help in increasing the revenue generated for the administration as this will entail that less money will go towards production costs. I will also emphasize on maintaining of uniqueness of the products offered so as to appeal to a wide number of customers. This will enable me to lead the organisation to be a low cost producer with racy value option. 4. I would definitely pursue branding strategy in DRAMs for different marketing purposes. Basically, branding is mainly concerned with creation of an identity of the product that will distinguish it from the other products offered in the market. In DRAMs, this strategy will definitely give a competitive advantage given that there are many players in the industry and as noted above, the competition is stiff. A brand strategy that is